Primavera Sound – Punk Rebrand
Graphic design (uni) project
Graphic design (uni) project
The task: rebrand a music festival.
We turned Primavera Sound into a self-managed, punk-driven event.
Inspired by 90s zines and DIY culture, we used analog techniques—handwriting, collage, scans—
to build a raw, unfiltered identity.
We turned Primavera Sound into a self-managed, punk-driven event.
Inspired by 90s zines and DIY culture, we used analog techniques—handwriting, collage, scans—
to build a raw, unfiltered identity.
No polish, no sponsors. Just noise, resistance, and community.
