Juicylife started out of pure teenage excitement—no business plans, no big vision—just two kids wanting to create something cool. What kicked off as an online skateboarding magazine, "The Juicy Mag," quickly evolved into something bigger. After dropping a small batch of 5-panel caps that we would have killed to wear ourselves, things started to take off.
Back then, starting a brand wasn't as common as it is now—there weren't endless resources, tutorials, or print-on-demand platforms. Everything was trial and error, fueled by curiosity and a DIY mindset. What felt like a playful side project slowly became a whole world—a brand that reflected how we lived, what inspired us, and the culture we were surrounded by. Skating, surfing, outdoors, music, design, photography... everything we loved naturally soaked into Juicylife. There was always an intuitive sense of how to steer the ship—following what felt right, staying true to the essence, but with a strategic edge behind the curtain.
We built a small club-like community where people genuinely connected with the brand. Step by step, Juicylife grew—from local support in our hometown to orders across Spain and even some shipping out to Germany, Portugal, and France. The hype came naturally, with limited drops selling out in hours, collabs with legendary skateshops like La Dolce Vita, and long queues at markets.
Every piece was handled by us, from concept to packaging. Shippings were intense, but there was something special about wrapping each order by hand—feeling that direct connection with the people who supported us. Juicylife was always about the balance—between soul and strategy, creative flow and business mindset—keeping things honest while making sure everything made sense behind the scenes.
Juicylife was never meant to follow a straight line — it was always about the ride. After seven years, the same way it sparked to life naturally, it found its own way to pause. No big announcement, no hard stop — just the feeling that it was time to explore new paths.
Sometimes the best thing you can do for something you love is to let it breathe, leaving space for whatever might come next. Juicylife isn't gone — it's simply on standby. Those years taught me that creativity moves in cycles, and it's okay to step away to chase fresh ideas. What started as a teenage dream became the gateway to so many projects, collaborations, and lessons that continue to shape everything I create today.